Blue Exclusively Debuts Nike Air Force 1
For the past 27 years the Air Force 1 has made a journey from innovative performance product to a cultural icon. With the I95 corridor as the conduit for its rise,[link widoczny dla zalogowanych], word of mouth helped fuel its popularity making the Air Force 1 one of the most iconic shoe designs in history. Taken from the court and adopted by the streets, The Air Force 1 has been chosen by the people to act as a marker of style that reflects the characteristics of the place where they were born. In the spirit of paying homage to Air Force 1 loyalists, Nike Sportswear brings a new addition to the genealogy of one of the most celebrated shoe designs in history.
Nike Sportswear presents the Air Force 1 inspired by the Hamptons: New York, DC, and Philly, all have an Air Force 1 created through their inspiration. Earlier this summer Long Island became a new member of this esteemed list with the release of the first ever Air Force 1 created for Jones Beach. To continue to build on the excitement of the summer season, Nike Sportswear brings you yet another release for Long Island, this time for the Hamptons. Fashioned in all white calfskin with perforated detailing, the Air Force 1 x Hamptons was inspired by the most classic color of the season and the events created in its honor. With the signature laurel leaf H crest embroidered on the tongue tab, the foot bed of the left and right shoe reads, Good Ground,[link widoczny dla zalogowanych], signifying the original name given to the area when once populated by native communities. The Air Force 1 x Hamptons is then finished off with a transparent gel sole that reveals a graphic of the silhouette of Long Island. By taking a Nike Sportswear icon and twisting it through design, the Air Force 1 x Hamptons becomes more than a mark of style,[link widoczny dla zalogowanych], but an emblem of the community.
Nike Sportswear is a product line is rooted in the company passion for sport while at the same time remixing and improving iconic designs with new technologies. With almost four decades of sport history at its foundation, Nike Sportswear seeks to channel the genuine rebel spirit of Nike roots by crafting product that challenges the expected, asking designers to push athletic innovation to its extreme, remixing iconic designs with new technologies and making the best product for today needs. Nike Sportswear Creative Director Richard Clarke describes this interplay as an endless remix that never loses sight of Nike mission to innovate: do go back in time to revisit some of Nike best products, Clarke says, we always keep one foot firmly at the forefront of technology and innovation to maintain performance for our athletes. A piece of Nike heritage that has transcended sport to become an icon of style,[link widoczny dla zalogowanych], the Air Force 1 has earned its dues over the last 27 years. Seen on the feet of ballers and shot callers both on and off the court, this is one of the most celebrated shoes in sports history. Now AF1 has evolved again by becoming an essential part of Nike Sportswear permanent collection of eight icons that will be reinterpreted and remixed with new innovations for seasons to come.
The finetuning began with the 25th Anniversary AF1 celebration with premium leathers with rolled edges on the upper,[link widoczny dla zalogowanych], flush seaming, a reengineered leather interior,[link widoczny dla zalogowanych], a specially shaped cuff and tongue for greater comfort, and a polished deubr and has continued everyday since.
With two locations at 60 The Circle in East Hampton and 1 East 1st Street in New York City, Blue is a multilabel men and women retail clothing store. Since opening in Spring 2004, Blue has built a following for its unique array of product offerings, shopping experience and celebrity clientele. Blue is the brainchild of entertainment marketer Jeff Goldstein, who defined the Blue lifestyle by appealing to the Hamptonites jetset.
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