Scholl's Radio Advertisement Critique,[link widoczny dla zalogowanych]
Granted,[link widoczny dla zalogowanych], it's tough to identify their targeted listener through this thicket of audio weeds, but they're trying to attract the attention of people who need "orthotics."
Of course, they don't bother to tell us what "orthotics" means. After all, many of the people who work for Dr.
Advertising Solves Problems. No one awakened this morning with thinking,[link widoczny dla zalogowanych], "Darn it! I've GOT to solve my orthotics problem!"
But lots of people want to get rid of problems that Dr. Scholl's might be able to help with: Foot pain; arch pain; back pain; bunions; heel pain; knee pain.
Then the guy says,[link widoczny dla zalogowanych], "What is that COOL looking machine in the pharmacy?"
Please identify the universe in which an adult would get so excited about the "cool looking machine" in the pharmacy.
When he finds out what it is, his emotions REALLY go into overdrive: "Wow! How does it work??"
Oh, I get it. He's President of PWAEI People Who Are Easily Impressed. Wait until he sees the electric can openers on Aisle 4.
The woman refers to "This amazing foot mapping technology."
This woman apparently is supposed to work in a large supermarket or other big store. (Because Mr. Easily Impressed says "in the pharmacy," they must be speaking somewhere close to but not inside the pharmacy.)
What would her answer REALLY be?
Well, if this story were set in the Real World, she would have said something like, "Oh, it's a machine that you stand on and it tells you tells you what's wrong with your feet."
And then, in this radio ad, she says, "Go ahead, give it a try."
WAIT A MINUTE! This conversation is not taking place inside the pharmacy. How is he giving it a try?
Not only were they magically transported to the machine; apparently Mr. Golly Gee Whiz entered the store without shoes. She tells him to give it a try and WHAM, he's already standing on the thing in his stocking feet AND it's given him the readout.
Probably you're expecting me to ridicule that. But clearly this poor guy is suffering from a chemical imbalance and desperately needs to get back on his meds,[link widoczny dla zalogowanych].
What an embarrassment. What a waste of money. "Hier ist das Deutsche Fernsehen mit der Tagesschau", sagt der Fernsehsprecher, und wir hren die Tagesschau. Aber welche Art von Schau das ist wer wre imsta . Though there were avenues to sell products online even before classifieds appeared on the internet,[link widoczny dla zalogowanych], theres been a huge . A persons ankles combined with shins should be undenia .
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